ISSN: 1705-6411
Volume 6, Number 2 (July, 2009)

Baudrillard’s Blender: An Ethnographically Performative Response To Media Coverage of  The 2008 U.S. Election

Holland Wilde
(Doctoral Candidate, Institute for Creative Industries and Innovation, Queensland University of Technology, Brisbane, Australia).

Recreating the 2008 U.S. Presidential Election TV Coverage

Imagine a kind of internet video jukebox that contains only one (five month long) video... but instead of playing that video end-to-end each time any selection is made, the jukebox plays only a 60 sec. clip constructed in real-time from over 12,000 randomly accessed bits and pieces of it.  Cool?  Maybe not.  Even though this jukebox always plays an engagingly different, curiously non-sensical video each time; every video regardless of preference selection absurdly and uncontrollably communicates a similar TV message: Informational, sensorial, temporal, contextual and authorial chaos - as inculcation.  This is the ‘nature’ of U.S. TV news production and presentation.

Baudrillard’s Blender is a simple ethnographically performative response to how I “experienced” the 2008 U.S. presidential election media coverage on television (as participant-observer-ethnographer)... and how I intend to “play” my experience back into our media-ether in a form of gift-reversal. 

To use the blender click:

© International Journal of Baudrillard Studies (2009)

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